KLAUS MICHLER | Managing Director
michler@munich-media.com
2009, Founder of Munich Media
since 2009, Managing Director
FORMER EXPERIENCE
GLOBAL MMK
2009 - 03.2019, Managing Partner
Worldwide media monitoring & media research for
players in the sports industry
Set up and leading of several business units
Signature projects:
- Worldwide media analysis and consulting
with a focus on football (DFL/DFB) / basketball
(NBA US & China) / baseball (MLB) / handball (EHF)
& motorsports (Formula 1)
- Consulting of FMCG sponsors
- Business development in Greater China,
S.E.A and MENA region
- Set-up of Global MMK Hongkong Ltd.
- Transformation of media analysis from
the analog to the digital area
- Worldwide audience measurement &
sponsorship audits
MGM CHANNEL CENTRAL EUROPE
2006-2009, General Manager
24/7 Pay TV movie channel under German media law broadcasting into CZ/HU/RO/SK & SL
ARBOMEDIA
2004-2006, Chief Operating Officer, Board Member
Ad sales house for 32 TV channels and various print titles, web sites & ambient media projects in CZ/ES/GER/POL/ROM & TR
EUROSPORT
2000-2004, Director Marketing & Research
Pan-European 24/7 TV sports channel